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ADVERTISING
RATES 2009 – 2010 THE CORD WEEKLY
For over eighty years, The
Cord Weekly has provided Wilfrid Laurier University and the Waterloo
community with coverage of timely news events, the local arts scene
and compelling student viewpoints. With ever-expanding distribution,
the Cord continues to grow, innovate, and improve to meet the
needs of our diverse readership. For the 2009 year the Cord
was awarded second place in the outstanding campus newspaper category
by the Canadian Community National Awards (CCNA).
PUBLISHING DATES
| Summer 2009 | Fall 2009 | Winter 2010 |
| *May 20 | September 7**, 16**, 23, 30 | January 6, 13, 20, 27 |
| ***June 24 (Frosh Mailer) | October 7, 15, 21, 28 | February 3, 10, 24 |
| *July 22 | November 4, 11, 18, 25 | March 3, 10, 17, 24, 31 |
| December 2 |
*See next page for alternate
prices
ADVERTISING RATES (Black
and White)
| Ad Size | Ad Price | Ad Dimensions |
| Full Page | $688
(+25% if back page is requested) |
10”w x 15.86”h |
| Half Page | $365 | 10”w x 7.5”h or |
| 1/3 Page | $247 | 10”w x 5”h or
5.933”w x 8.5” h |
| 1/4 Page | $226 | 10”w x 3.75”h or
5.933”w x 6.5”h |
| 1/5 Page | $180 | 3.9”w x 7.25”h |
| 1/8 Page | $140 | 5.933”w x 3.75”h |
| 4x4 | $123 | 3.9”w x 4”h |
| Business Card | $97
($76 for a minimum of 3) |
3.9”w x 2”h |
| Insert | $175 | Per 1000 |
| Website Banner | $100/week or $50/week (rotating between 3 advertisements) | 728pixels W x 90 pixel H |
| Website Sidebar | $65 /week | 90 pixels W x 165 pixels H |
ADD COLOUR
| One Colour | +$200 |
| Two Colours | +$300 |
| Full Colour | +$400 |
| Back Page with Colour | $1300 |
ISSUE SPECIFIC PRICES
| Issue | Date | Price |
| * Summer | May 27, July 22 | -50% |
| **Premium Issues | September 7, 16 | +25% |
***Frosh Rates Mailer Rates (June 24, 2009)
| Ad Size | Ad Price |
| Full Page | $978
(+25% if back page is requested) |
| Half Page | $525 |
| 1/3 Page | $370 |
| 1/4 Page | $324 |
| 1/5 Page | $272 |
| 1/8 Page | $205 |
| 4x4 | $178 |
| Business Card | $126 |
| Back Page with Colour | $1646 |
DISCOUNTS
| Issues Committed To | Discount |
| 6-12 | 7% |
| 13-18 | 10% |
| 19-27 | 15% |
All prices are exclusive of GST
TERMS AND CONDITIONS
The terms and conditions, which apply to all advertising printed or distributed by WLU Student Publications, are as follows:
All copy and type arrangements subject to approval of the publisher. Printing of key numbers not guaranteed. Advertisements are charged face measurements plus 1/8th inch above and 1/8th inch below to allow for shoulders. The advertiser agrees that the publisher shall not be liable for damages arising out of errors in the advertisements containing the error. The publisher is not responsible for publications of incorrect material unless orders are accompanied by copy or legible proofs for identification. All telephone orders and cancellations must be confirmed in writing. Liability is not accepted for any non-insertion of any advertisement. The publisher is not responsible for advertising material unless return delivery instructions are received within 30 days after publication.
Contest advertisements must be submitted in advance and include rules. List of winners must be filed with the publisher. Contingent orders not accepted.
An order not corresponding
with the current rate card will be regarded as a clerical error and
the advertising will be inserted at face rate.
ADVERTISING DEADLINES
Purchase and Ad Copy deadline is due at Noon on the Thursday prior to the date of publication. With the exceptions of the September 7th issue- deadline is August 27th at 12 noon and January 6th issue when the dead line is December 17th at 12 noon.Advertisements submitted or accepted after the deadline, are not guaranteed for print quality or clarity.
A
25% premium is added for back cover placements. A $25.00 charge is added
for copy changes after the deadline. Cancellation after the 12 noon
deadline will result in a penalty fee of 75% of the advertising value.
A fee of $20.00 will be charged to any account issuing a N. S. F. cheque.
Tear Sheets: Tear sheets
will include the entire page on which the ad appears, showing the date
of publication, and will be forwarded with the invoice. High quality
printouts and/or disk copies of advertisements produced by The Cord
can be purchased. In all other cases, the ads created by The Cord remain
the property of WLUSP.
DISCOUNT POLICY
Discounts may be cancelled
or withheld if the customer fails to comply with all terms and conditions.
Proofs will be faxed on request. The proof may be picked up at Student
Publications.
INSERT POLICY
All inserts must not contain
third party advertising. All inserts must be approved by the VP: Advertising.
Inserts larger than one page will be charged a premium for additional
pages.Inserts will only be accepted on non glossy paper. Be advised
that we only accept three inserts per issue. No inserts for the Frosh
Mailer.
WHERE TO SEND ADVERTISEMENTS
Send all advertisements in
electronic format to: angela@wlusp.com or drop off CD to WLU
Student Publications office, located on the ground floor of MacDonald
House Residence. Advertisements must be 300DPI or larger and in pdf,
eps, or tiff format ONLY. Advertisements submitted past deadline, may
be accepted but will not be guaranteed for print quality.
PAYMENT
